REI has talked about women’s sizing and assortment in past. As part of their women’s initiative, they are hosting a series of trunk shows across the county. This is an opportunity for women to let them know what they’d like to see more of and change how the outdoor industry meets their needs. Product designers and buyers from REI, Columbia and Brooks will be on-site listening to YOU! This is an opportunity to join the conversation and influencer how REI designs and buys for women’s needs.
Participants will also have an opportunity to try-on their evolving selection of active wear for women sizes 16W-3X.
They have the following events:
Less Labels, More Sizes Trunk Show – Dallas, TX REI, June 21 with Jenny Bruso, founder of @Unlikely Hikers, an Instagram community featuring the underrepresented outdoorsperson.
Less Labels, More Sizes Trunk Shows – Cary, NC REI, July 12 with Mirna Valerio aka "The Mirnavator", author of A Beautiful Work in Progress, kicks off the evening with some inspiration from her journey.
Less Labels, More Sizes Trunk Show - Oakbrook, IL REI, July 18 with Jenny Bruso, founder of @Unlikely Hikers, an Instagram community featuring the underrepresented outdoorsperson.